Estate agent social media

Social media management for real estate agents

Present listings, video tours and “just sold” proof on Instagram and Facebook — so sellers in your catchment already know your name before they choose an agent. With 1,500+ completed projects, we run social media management for real estate agents who need consistency without living in the apps.

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1,500+ completed projects
The real cost

Sellers pick the agent they already recognise — silence on social means losing listings

When a homeowner finally decides to sell, they rarely open a cold directory. They remember the makelaar whose Reels they watched, whose “just sold” posts they saw in the neighbourhood group, or who answered a DM about a similar house last spring. If your office is quiet on social while a competitor posts every instruction and sale, that competitor owns the shortlist before your valuation pitch starts.

Social for estate agents is not restaurant “behind the kitchen” content with a logo swap. It is showing stock professionally, proving results with sold moments, building local authority street by street, and making the individual agent memorable — while LinkedIn catches investors and commercial landlords who never scroll Instagram for a makelaar.

You also do not have spare hours between viewings, negotiations and Funda uploads. Without a managed cadence, profiles go stale between busy listing weeks. Stale profiles lose trust: sellers assume the agent who posts consistently is the one winning instructions.

What we do

What is included in social media for estate agents

Listing carousels, sold proof, walkthrough Reels and LinkedIn for investors — each piece is aimed at the seller who has not picked an agent yet, not at empty engagement metrics.

Content planning for listing cycles

A monthly calendar built around new instructions, open-house weeks, “just sold” moments and neighbourhood stories — so your feed stays useful when inventory is quiet and busy, not random lifestyle filler.

Listing & “just sold” posts

Structured posts for new homes on the market and recently sold results: address context, key specs, a clear CTA to book a valuation or viewing. Social proof that sellers notice before they pick an agent.

Video tours & Reels

Short vertical clips and walkthroughs that show layout, light and neighbourhood feel — the format sellers and buyers actually stop for on Instagram and Facebook, not static brochure dumps.

Community management for agencies

Timely replies to questions about viewings, valuations and sold homes. We protect tone of voice and escalate serious seller or buyer enquiries to your team — so DMs do not sit unanswered during a busy open house.

Local ads aimed at homeowners

Paid reach targeted at homeowners in your postcode catchment — not broad “interest” audiences. Used to put listings, sold proof and valuation offers in front of people who may instruct next.

Personal brand of the makelaar

You are the product. We plan face-to-camera tips, market updates and behind-the-deal moments so sellers choose a person they recognise — not only a logo on a portal listing.

LinkedIn for commercial & investors

Separate cadence for B2B: investment stock, commercial space and network updates that reach landlords and buyers who rarely scroll Instagram for an agent.

Reporting tied to agency goals

Monthly reporting on reach, engagement, profile actions and enquiry signals from social — framed as progress toward more valuation conversations, never as guaranteed followers or leads.

How we work

How an estate agent social engagement runs

From content intake and calendar to production, publishing and measuring what moves sellers closer to a valuation call.

01

Content intake

We collect brand guidelines, photo/video access (Realworks, photographer folders, phone clips), voice preferences and which districts or property types you want to be known for. We also map which listings and recent sales can go live first.

02

Calendar & channel plan

New instructions go live the day the photographer delivers; “just sold” posts follow completion; midweek face-to-camera market tips keep the makelaar visible when inventory is thin; LinkedIn carries investment stock separately from Instagram.

03

Production

We cut walkthrough Reels from viewing-day phone clips, build listing carousels from Realworks stills, and draft sold posts that protect client privacy. Address-level or client-named content only publishes after you approve.

04

Publishing & community

Listings and sold posts publish on the agreed channels. We answer “what is this house worth?” style DMs in your tone and escalate valuation or viewing requests so a colleague can call while the seller is still deciding.

05

Measure & refine

We check which neighbourhood Reels drove profile visits, which sold posts got shares in local groups, and whether postcode ads brought valuation-form clicks — then weight next month toward the streets where sellers are warming up.

Why Amora Digital

Why agencies trust us with their social presence

Real-estate-aware content, clear reporting and growth you can feel in conversations — not empty follower counts.

Agency social focus

Listings, sold proof, video tours and neighbourhood authority — not salon or restaurant playbooks relabelled for makelaars.

Consistency without your hours

We plan, produce and publish so you stay visible between viewings — you approve sensitive posts and handle high-intent seller follow-up.

Measurable agency signals

We track reach, engagement, profile actions and enquiry clicks from social — progress toward more valuation talks, never guaranteed leads.

Everything under one roof

The feed that shows your latest sale can sit next to district landing pages and valuation-form ads — so a homeowner who saw you on Instagram meets the same agency story on Google and your site.

Timeframe & expectations

What to expect from social media for estate agents

Agency social builds recognition across listing cycles: a steadier sold-proof rhythm can show within weeks, while becoming the makelaar sellers already know in a competitive city usually needs months of street-level posts. We frame progress around valuation conversations — never promised follower counts or lead volumes.

Foundation (single office)

Channel audit, content pillars, first calendar, listing and sold templates, and a reply framework. Ideal when profiles exist but posting is irregular between instructions.

Growth (active marketing)

Full monthly production: listings, sold posts, Reels, community management, optional homeowner ads in your postcodes, and reporting tied to enquiry signals.

Multi-agent or multi-office

Separate personal brands and office channels so each makelaar stays recognisable in their streets — scoped after we map roles, catchments and approval flows.

Scope depends on how many agents need a personal brand, how often new stock arrives from Realworks, and whether homeowner ads in your postcodes are included. Request an estate-agent social quote with channel mix and timelines — without follower or lead guarantees.

Also for estate agents

Pair social with findability and conversion

Social makes sellers recognise you; your website and local search still have to catch the valuation request when they act.

Website design for real estate agents

A fast, mobile-friendly agency site with listings, valuations and clear CTAs that turn visitors into seller and buyer leads.

View service

Local SEO for real estate agents

Rank for “estate agent [city]” and local search terms, including Google Business Profile optimisation.

View service

Google Ads for real estate agents

Targeted campaigns for valuations, sellers and buyers so high-intent leads reach your inbox faster.

Back to estate agent marketing
Also see our general social media marketing serviceThe general social page is for brands outside real estate. Here we only describe how we run listing, sold and personal-brand feeds for agencies.

Ready to be the agent sellers already know?

Tell us your catchment, channels and how you show listings today. We will propose a social scope built around stock, sold proof and personal brand — with honest timelines.

Request a quote

Frequently Asked Questions

Expert answers on SEO, AI SEO, Local SEO and digital growth from Amora Digital.

Which social channels work best for estate agents?
Most agencies get the strongest seller recognition from Instagram and Facebook for listings, Reels and just-sold proof. LinkedIn helps when you sell commercial stock or speak to investors. We choose channels based on your catchment and instruction mix — not a one-size “be everywhere” plan.
What does social media management for estate agents cost?
Investment depends on channels, posting volume, video needs and whether local ads are included. We quote a clear monthly scope after intake. We do not publish fixed packages here; ask for a proposal with realistic timelines and no follower or lead guarantees.
How many times should an estate agent post per week?
A sustainable mix is usually several posts per week across agreed channels — listing updates, sold proof, neighbourhood or market tips and occasional video — timed to your instruction pipeline. Volume without useful stock or proof rarely helps sellers choose you.
Do I need to supply the photos myself?
We work from what you already have: Realworks or photographer folders, phone clips from viewings and approved sold material. You approve sensitive client-facing posts. When shots are missing, we give a short shot list for the next photographer or open-house day.
Does advertising to homeowners in a postcode area work?
Paid reach aimed at homeowners in your catchment can put listings, sold proof and valuation offers in front of people who may instruct next. Results vary by budget, creative and competition. We treat ads as optional amplification, never as a promised lead volume.
How is this different from estate agent local SEO or a website?
Local SEO is about being found in Google Maps and local search. The website spoke converts visitors with listings and valuation forms. This social spoke builds recognition so sellers already know your name before they search or click. They work best together but are separate engagements.
Can you build the personal brand of the makelaar, not only the office?
Yes. Sellers often instruct a person they recognise. We plan face-to-camera tips, market updates and behind-the-deal moments alongside office listing posts, with clear approval so tone stays professional.
Do you guarantee followers or valuation leads from social?
No. No ethical partner can guarantee followers, viral Reels or a set number of valuation leads. We set a consistent cadence, improve content quality and report on reach, engagement and enquiry signals over time.

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